Friday, September 21, 2007

Mattel Apologizes to Chinese Manufacturers


Just weeks after recalling (and apologizing for the production of) unsafe toys, Mattel has issued an apology for implying that the problems were the fault of Chinese manufacturers.

This time the toy maker sent a top executive to personally take responsibility for the recalled products and to express regret for any harm or hurt feelings the incident has caused Chinese workers and officials.

"Mattel takes full responsibility for these recalls and apologizes personally to you, the Chinese people, and all of our customers who received the toys," said Thomas Debrowski, Mattel's executive vice president for worldwide operations.

Debrowski added: “We understand and appreciate deeply the issues that this has caused for the reputation of Chinese manufacturers."

The apology may be seen by some as a calculated move to simply avoid inflaming Chinese officials who can make it difficult for Mattel to produce their toys inexpensively (and, ultimately, hurt their earnings and stock price).

Regardless, the act of contrition marks an important gesture from a large U.S. producer to the Chinese people and factories that help it earn such high profits.

Saturday, September 15, 2007

Mormon Church Apologizes for Massacre


As the Fancher-Baker wagon train passed through Utah in 1857, 120 men, women, and children in its party were brutally murdered by a group of men dressed in Native American clothing. New research shows that leaders of the local Mormon church were, in fact, responsible for recruiting Paiute Indians to participate--alongside Mormon militia members--in the horrific killings.

At the 150th anniversary memorial service held this month, Mormon Elder Henry B. Eyring, a member of the Quorum of the Twelve Apostles, offered a groundbreaking statement of contrition and accountability for the church's role in the massacre.

"What was done here long ago by members of our church represents a terrible and inexcusable departure from Christian teaching and conduct," said Eyring. "We cannot change what happened, but we can remember and honor those who were killed here."

Although the statement was intended as an apology to descendants of the victims and survivors, it did not include the word “sorry” nor did it take full responsibility for the church’s role in carrying out (not just planning or recruiting people for) the massacre.

Historian Will Bagley felt the church avoided its culpability. ''I don't think shoving it off on local [Mormon] leadership is an apology,'' he said. ''Did you hear an 'I'm sorry?'” Priscilla Dickson, a descendant of one of the victims, added: ''Simply saying 'I'm sorry,' would go a long way.'"

After the ceremony, Richard Turley Jr., the church's managing director of family and church history, insisted that the statement was offered as an apology, adding: ''[The church] is deeply, deeply sorry. What happened here was horrific.''

Thursday, September 6, 2007

Lewis Offers Pseudo-Apology


Jerry Lewis released an apology for using an anti-gay slur during his annual Labor Day telethon for the Muscular Dystrophy Association. In his statement, Lewis said:

"I made a joking comment to a member of my production staff. I apologize to anyone offended….That something like this would distract from the true purpose of the Telethon pains me deeply. The success of the show and all the good that will come of it shouldn't be lost because of one unfortunate word. I accept responsibility for what I said. There are no excuses. I am sorry."

Although Lewis says he accepts responsibility, the regret in his statement is related to the negative shadow cast on the telethon, as opposed to regretting the pain or hurt feelings he caused other people.

According to apology scholar Aaron Lazare, such failed or pseudo-apologies contain “a conditional acknowledgement of the offense” indicating that the offender “may not even believe an offense was committed.”

Moreover, Lewis’s statements “I made a joking comment” and “I apologize to anyone offended” sounds much like a dismissive “If you were hurt, I am sorry” type remark--implying that the root of the problem is the audience’s over-sensitivity, not the anti-gay remark itself.